In an effort to focus on China, Lauren Volcheff Atlass and Steve Skidgel, EVP of Global Sales and Global EVP of Product, respectively, travelled across the Pacific to meet with our local team and partners abroad. Tourico’s focus on the market is growing rapidly, with plans to open a 4th office in China, fully staffed with locally-based team members by the end of the year.
Tourico has partnered with NARADA, a top hotel group in China, as their sole overseas B2B distribution partner. NARADA hotels are known for their detailed decor, as well as their ability to cater to business and leisure travelers alike. These boutique hotels are known for their prime locations in local favorite destinations as well as major cities. Tourico Holidays currently offers 14 NARADA hotels across the Chinese mainland.