The Tourico Holidays team traveled to the friendly city of New Orleans, Louisiana for the premier North American travel trade show IPW (International Pow Wow) June 18-22. With a new look and feel to our booth, 35 delegates across the Product, Sales, Marketing, and Ancillary teams set forth with a message of “Bringing the World to You”. As the leading wholesaler in North America, IPW 2016 was able to communicate Tourico’s ever-growing global presence, with the attendance of Sales representatives from around the globe. Most notably, 4 delegates from Asia-Pacific—3 of whom were from our Chinese Sales Team.
Tourico was able to catch up with many of our partners at the show, as well as add more products to our 25+ Series of Activities (global list of activities that are 25% or more off retail), which created the opportunity for more ExclusiveDeals to be added to our hotel inventory. Tourico even hosted a few interviews with select partners.
The next IPW will be hosted in Washington, D.C. in June of 2017.